Radiate Your Love began in Encinitas, California, in 2016.
I kept watching my wife Shital and our daughter Aditi move through the world. Wherever they went, whoever they met, they were just radiating love. It was not a strategy. It was who they are. The name of this brand came from that.
Rose became our symbol because the rose is the heart. That is why our mark is R-Y-L, a heart held up by two hands.
Our son Avi was born in 2018. He is the same way: love, joy, and happiness, wherever he goes. So we doubled down. This was never only a logo. It is our family.
We love Encinitas. The people, the ocean, the vibe. We feel lucky to be here.
Shital and I were also blessed in our parents. Her mom and dad left this world early, at 61 and 63, and still taught us so much about hard work and love. My dad is 89 and my mom is 86. They live with us. They have been stellar examples of how to walk this earth with humility and love.
All of that together is why this brand exists.
With love from Encinitas,
The Parikh family